Tale of Fantasy: ODYSSEY
ODYSSEY is a large-scale symphonic and choral concert project shaped around Epic Music from Film music and Soundtracks. After being postponed due to the COVID-19 pandemic, the concert was finally brought to life in October 2022 at the prestigious Auditorium Stravinski in Montreux, Switzerland. Featuring over 120 performers on stage and 2,500 attendees over two sold-out nights, the project stands as one of the most ambitious independent orchestral productions in Switzerland.
Context
The concept for ODYSSEY began taking shape before the pandemic. Originally planned to premiere during COVID, the project was rescheduled and reimagined over several years before being realized in 2022. As a professional production powered by the Tale of Fantasy association and carried out with a limited budget, ODYSSEY combined musical excellence with creative resourcefulness.
I took on dual responsibilities, first as the Head of Communication & Marketing, where I led the communication and execution of the project’s entire digital and offline strategy — including media planning, promotion, and asset creation — and also as the orchestral conductor, directing the ensemble during both concert nights. While my work as conductor will be presented separately in my music project portfolio, this page focuses on my strategic, creative, and managerial contributions to the concert’s visibility and outreach.
My Role
As Head of Communication & Marketing for ODYSSEY, I was responsible for defining and implementing the project’s entire communication strategy — both online and offline. I led a small internal media team and coordinated with external partners to manage every step of the project’s visual, promotional, and digital rollout.
Beyond strategy and oversight, I also handled a significant share of the design and production work myself, ensuring brand consistency and message clarity across all platforms and formats. From creating digital campaigns and managing the crowdfunding launch to producing printed materials, I was deeply involved at every stage — not just as a manager, but as a hands-on digital media engineer.
Strategy & Execution
The communication strategy was designed to be multi-channel, agile, and highly targeted, especially given the post-COVID cultural landscape and tight budget constraints. The approach balanced creativity with efficiency, combining grassroots reach with professional-level presentation. It was structured around three key focus areas:
- Brand Identity & Visual Assets
- Defined the brand identity of the ODYSSEY project (logo, visual language, and tone).
- Designed and adapted visuals across multiple formats: street posters, flyers, digital banners, ads, and concert merchandise.
- Created and produced the full concert program booklet and the CD cover for the recording.
- Communication Planning & Campaign Management
- Developed both online and offline communication strategies, including ad placements, timelines, and audience targeting.
- Managed a social media content calendar, post scheduling, and promotional rollouts.
- Created and adapted assets for digital ad campaigns, including localized targeting.
- Directed the design and distribution of printed materials in public spaces.
- Coordinated media placements, including cinema ads, radio interviews, and local TV spots.
- Crowdfunding & Community Management
- Designed and coordinated the crowdfunding campaign, from messaging to visuals and launch execution. Fun fact: I was actually in Gatineau, Québec, Canada, while planning and launching the campaign remotely!
- Achieved full funding (CHF 2,500) in 24 hours, ultimately reaching CHF 5,410.
- Managed social media interactions and updates throughout the project.
Key Contributions
- Led the end-to-end communication and marketing execution, defining and implementing strategies both online and offline.
- Crafted and managed the digital advertising campaigns, including audience segmentation, targeting, and performance optimization.
- Designed, adapted, and produced the visual communication assets, including digital ads, printed posters, concert booklets, and CD covers.
- Coordinated the media team, managing timelines, deliverables, and ensuring consistent brand messaging across all channels.
- Oversaw social media strategy and community management, from pre-event teasing to real-time updates and post-event engagement.
- Designed and executed a crowdfunding campaign, doubling the initial fundraising goal in under 24 hours.
Project outcomes
The ODYSSEY concert was performed over two sold-out nights at the prestigious Auditorium Stravinski in Montreux, attracting a combined audience of 2,500 people. The campaign successfully engaged diverse audience segments from Epic Music fans to music enthusiasts, despite operating with a limited post-COVID budget. The project’s promotional film was broadcast four times on LaTele - Vaud Fribourg, a regional Swiss TV channel, further extending its reach and visibility. The crowdfunding campaign doubled its initial goal in under 24 hours, raising CHF 5,410.
Overall, the project served as a capstone experience that combined creative direction, strategic communication & marketing, and media production at a professional standard, bridging creative vision with execution.