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Cabinet Caroline – Branding & Website for a Kinesiologist

Cabinet Caroline is a Kinesiology therapy practice led by Caroline Bloch, for whom I developed a complete digital presence. The project included crafting a visual identity and building a fully optimized WordPress website tailored to reflect the calm, caring, and professional values of her kinesiologist services.

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  • Digital Communication strategy
  • Brand Design
  • UX/UI Design
  • WordPress Development
  • SEO Strategy
  • Content Structuring

Context

Caroline Bloch wanted a strong digital presence to showcase her kinesiologist therapy practice in Vallorbe, Switzerland. The goal was to create a professionally designed, multi-page website that would serve as her digital business card — a place where potential clients could learn about her approach, services, and values in a clear and reassuring way.

I worked closely with Caroline to understand the essence of her therapeutic work and how best to translate that into design and content. I created a custom visual identity, including the logo, and developed a WordPress website tailored to her needs.

The final product was designed to enhance her visibility, establish professional credibility, and — most importantly — build trust with individuals who might be seeking support. In a field as personal as therapy, creating that sense of safety and sincerity through digital communication was central to the project’s success.

My Role

This project was an end-to-end solo execution. I was responsible for:

  • Defining the visual identity: logo, color palette, and brand tone.
  • Designing and developing the website using WordPress + Divi.
  • Conducting SEO research and optimizing all on-page elements.
  • Structuring the site’s content and calls to action.
  • Integrating visitor tracking tools for analytics and feedback.
  • Managing the project timeline, deliverables, and client communication.
  • Providing ongoing website maintenance and updates to ensure long-term stability and support.
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Tools & Technologies
ClickUpAdobe IllustratorAdobe PhotoshopWordPressDiviYoastSEOMicrosoft ClarityGoogle Tag ManagerGoogle Analytics
A dark elf wearing the Volkihar Knight armor with the logo overlaid on the image.

Project outcomes

The website gave Caroline Bloch a professional digital presence, leading to improved brand recognition and a noticeable rise in outreach and trust from new clients.